Have you both talked about building a home together before? 9. Do you find it easy to settle conflicts with him? How does he react when people ask when you are getting married? With Gawker, which began in 2002, Denton was seeking to bust up traditional media with blogs that tweaked the high hats in a faster, truer version of reality. He mastered the refresh, according to Smith; people kept a Gawker tab open all day and compulsively checked for updates. You pass by a diamond store and point out an engagement ring. Take this quiz to see if he's about to pop the question any day now. He obviously cares for you a lot, but that doesn't mean he's going to pop the question tomorrow. Instead of being the flag bearer for the digital media industry, BuzzFeed now looks like it's trapped on an island, forced to publicly flail while onlookers shake their heads. Vice announced this week it's restructuring its global news operation, including laying off 100 employees. It may be time to fill those dreams with Mr. Take your pick and find out who you really are as a person. But when its claims were not borne out, he wrung his hands. If your dream guy appeared tomorrow, would you go be with him? These quizzes were plenty diverting, and in the early days people shared them like joints or sparklers. Want to get your very own quizzes and posts featured on BuzzFeeds homepage and app? Peretti said he believes BuzzFeed can operate profitably by "covering trends, making shopping more playful, creating new interactive AI formats, and helping creators connect with our audience.". He is unable to keep his jealousy in check, as he is almost as scared of you getting together with someone else as he is of his feelings. Best Debt Consolidation Loans for Bad Credit, Personal Loans for 580 Credit Score or Lower, Personal Loans for 670 Credit Score or Lower. With their fates tied to BuzzFeed's performance, digital media companies have abandoned the rollup dream and the go-public experiment. The Wyoming quizs eureka moment belonged to Peretti. (Goldberg said he actually bought shares twice the second time when they were closer to $1, which he sold during February's AI pop). For a moment on that day, shares surged from $10 to more than $14. US residents can opt out of "sales" of personal data. Smith depicts Denton and Peretti as rivals, but theyre not playing precisely the same game. If not, it won't be.". a 20% stake to privately held Penske Media. Maybe hes been acting a little suspicious lately and you dont know whether its a good thing or a bad thing. Virginia Heffernan writes features for Wired. 9. Quiz: What's Your Relationship Knowledge Level? A. Ok, let's get right to it. Then, according to Ben Smith in his engrossing and suspenseful book, Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral, the team at BuzzFeed noticed something that changed media forev . Jonah Peretti, founder and CEO of BuzzFeed, attends his company's public debut outside the Nasdaq in Times Square in New York City, Dec. 6, 2021. over a consecutive 30-day trading period. And if you're the kind of person who believes in marriage, you probably can't wait to be asked: "Will you marry me?". Search, watch, and cook every single Tasty recipe and video ever - all in one place! Posted on Jun 9, 2017 Your Proposal Preferences Will Reveal When You'll Get Engaged Pop goes the question. Does his family support your relationship? When the quiz became BuzzFeeds most successful post, Peretti, then the companys chief executive, pinged a Facebook staffer, who explained that the platform had a new algorithm for promoting posts: Facebook was now pushing content that attracted high engagement numbers, and a comment carried four times the weight of a like. Lazy, bemused clicks were yesterdays metrics; the platform wanted garrulous comment sections. Shutterfly Community is here to help capture and share life's most important moments. Special Offer on Antivirus Software From HowStuffWorks and TotalAV Security. We Know Which Lucky Charms Marshmellow Matches Your Personality. Follow Frank on .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}Twitter. By the end of BuzzFeed's first week of trading, shares were down 39%. Do you feel like the relationship has run its course? 3. You have plans. "In fact on Monday this week, HuffPost hit 16 million page views a record high since joining BuzzFeed, Inc. a sign this prediction is already coming true," Peretti wrote. With Jezebel, and in spite of Dentons initial incomprehension, Holmes and her staff invented an unsparing house style that has become the idiom of modern American feminism. This, too, could be wishful thinking if digital audiences move beyond old methods of internet usage and toward augmented reality and gaming, where BuzzFeed has no current strategy. You can follow on Instagram and Pinterest. When it went public, BuzzFeed promised surging revenue, estimating $654 million by the end of 2022, $833 million by the end of 2023 and $1.1 billion by the end of 2024. In Traffic, the journalist Ben Smith chronicles the nerdy genius, driven egos and moral experimentation of the internets contagious media pioneers. Thiel, who, according to Smiths account, despised Denton for once calling him strange and paranoid, secretly bankrolled a lawsuit over Gawkers publication of a celebrity sex tape that pushed the website into bankruptcy. If you do not want us and our partners to use cookies and personal data for these additional purposes, click 'Reject all'. Are you happy? It wont happen too soonthey love you but want to make sure they are totally prepared. for $315 million in 2011. When you're done with our questions, we'll give you the answer you've been waiting for - although you may not necessarily want it. Meanwhile, it still doesnt hurt to find inspiration for when your dream man gets down on one knee. It was sold to A.O.L. Gawker would sneer, BuzzFeed would coo and the winner would be the post to attract the most clicks, views, likes, shares, comments and, of course, complaints. By June, shares were below $2. Yay, got my dream proposal planned out. Tomorrow Within the next few months Within the next few years I'm not sure. And when did he start texting your mom so often? Self care and ideas to help you live a healthier, happier life. Sometimes Smith even becomes that earnest writer: We were inventing digital media, he writes of BuzzFeed. Quiz: Am I a Dominant or Submissive Personality? Spotify announced today that it is consolidating the It sounds like you two are on the same page when it comes to the future and have given everything a lot of thought. If you would like to customise your choices, click 'Manage privacy settings'. BuzzFeed has traded below $1 for six days in a row as of Friday's close. US residents can opt out of "sales" of personal data. In a memo posted Thursday about his predictions about the future Want to get your very own quizzes and posts featured on BuzzFeeds homepage and app? Man-about-media, ironist by nature and trade. Peretti will try to convince shareholders his vision should be trusted. Is it your imagination, or is he suddenly more interested in jewelry? He was also conducting moral experiments, trying to determine whether all this traffic should, or could, be pressed into the service of activism, politics, business or simply fun.. | Penguin Press | $30, https://www.nytimes.com/2023/04/30/books/review/traffic-ben-smith.html, eventually garnering more than 37 million monthly views, often surpassing Gawker itself. Ben Smiths new book, Traffic, a history of the viral 2010s as seen through the rise and fall of BuzzFeed (his former employer; he was the founding editor in chief of BuzzFeed ended the day down 11%. US residents can opt out of "sales" of personal data. Anyone can read what you share. No one "This is why we've been investing in AI-powered content and launching new formats like Infinity Quizzes and Chatbot games.". The company's investor day is May 11. Quiz: Are Your Insecurities Turning You Into a Clingy Girlfriend? Are you excited about the idea of being married? Discover unique things to do, places to eat, and sights to see in the best destinations around the world with Bring Me! When you purchase an independently reviewed book through our site, we earn an affiliate commission. Something for everyone interested in hair, makeup, style, and body positivity. More and more of your friends are sending save the dates and youve collected enough bridesmaid dresses to rival Katherine Heigl. In those early hours of day one trading, an entire industry began thinking about its future differently. We hold major institutions accountable and expose wrongdoing. The companys investor day is May 11. Traffic is instead a picaresque, set among the muckrakers, Jezebels, dweebs, addicts and wing nuts of Silicon Alley, the notional New York City tech zone that runs, in theory, from Flatiron to Dumbo. He would come up to me to see my drawing of Hogwarts, then ask me to go with him. If your partner would ask you to have dinner with their family, you would say: A. Search, watch, and cook every single Tasty recipe and video ever - all in one place! 2. Your relationship seems like it's in a good place so there's no need to rush anything for now either. CNBC spoke with BuzzFeed CEO Jonah Peretti in an exclusive interview. three times the amount Disney offered to buy it a decade earlier. Denton came to New York from San Francisco in 2002 with an air of what Smith calls casual cruelty and a conviction that blogging was the future. Joining forces with the journalist Elizabeth Spiers, Denton swept up astute writers like Jessica Coen and Emily Gould and tasked them with zinging the rich and famous on his new platform, Gawker. B. He wrote that he expects news homepages to have a resurgence as destinations as social media companies such as Facebook, TikTok and Twitter turn their back on news for more general entertainment. What do you think the best part of the wedding will be? When Will He Propose Quiz 10 Questions | By Tanya | Updated: Mar 22, 2022 | Attempts: 2558 Share Start Create your own Quiz Anticipating the wedding proposal from Corporate stories have ebbs and flows, ups and downs. Are you and your partner open to each other? As subtle as The predictions for 2023 and 2024 currently look like pipe dreams. Taller than me and that's all I care about. In the past two months, time spent on BuzzFeed increased by around 40% when a quiz was powered by AI, compared to legacy quizzes, according to Peretti. Choose wisely. Shares first fell below $1 last month. Feeling No Emotional Connection With Your Husband, How to Get Back Together After Separation, 6 Ways to Tell if Someone is Lying About Cheating, 5 Signs That You Are Living in a Toxic Marriage, 7 Important Tips to Build Trust in a Relationship, 10 Effective Communication Skills for Healthy Marriages, 20 Signs of a Married Man in Love With Another Woman. It really is one of the sweetest and romantic gestures that a man can make. The company announced it was undergoing a 15% reduction in force and ending its news division. "My mom suffered from cancer and one night while she was on strong medication for pain, she grabbed my arm and told me: 'I know the truth about your college letters. BuzzFeed reported a net loss of $201 million for 2022 after turning a $26 million profit in 2021. The next day, shares fell again. BuzzFeed went public via a special purpose acquisition company, or SPAC, to great fanfare on Dec. 6, 2021. Tell us why you fell for him, what you love about him and also two teeny, tiny things you can't stand about him. WebNow while some may take the brazen approach and flat-out ask their boyfriend when he's going to get down on one knee, others believe in a more subtle approach. BuzzFeed also runs an e-commerce business, which took in $68 million. 9:40 AM PST February 27, 2023. Anna Holmes, the founder of Jezebel, Gawker Medias women-focused site, appears frequently in Traffic, but she deserves a biography of her own. Search, watch, and cook every single Tasty recipe and video ever - all in one place! In unfolding the tale of Gawker, HuffPost and BuzzFeed the new-media ventures that, he argues, conspired to invent virality Smith largely resists the temptation to claim that anything in his experience changed the world forever. For years, the site smote its enemies with an energy both sporting and bloodthirsty only to find itself defeated in the 2010s by two formidable forces: the right-wing billionaire Peter Thiel, and love. BuzzFeed reported a net loss of $201 million for 2022 (including a non-cash goodwill impairment charge of $102.3 million) after turning a $26 million profit in 2021. Well, not forever. Too many people got Wyoming more than actually lived in Wyoming and this turn of events was so exciting that people stomped over to Facebook to protest. C. Sometimes we spend some weeks together. He knows he wants to be with you, and even makes jokes about funny kids names, but truth be told he is still enjoying some of his bachelor life. If he keeps up with any suspicious ring behavior, he's probably about to ask you sometime soon! Yes, weve been living together for a while now. So, come tell us about this man of yours. That's why he's confident in the future of BuzzFeed brand HuffPost, which surged in popularity during the mid-2000s with its creative splash headlines. have abandoned the rollup dream and the go-public experiment. Media Lab, Peretti deployed his wizardry in conjuring traffic to drive a hodgepodge website to box-office glory. What color do you want the ring box to be? 2023 CNBC LLC. Ready to pop the question but not sure how? So perhaps the outcome isn't what you expected, but if it is congratulations! First comes love, then comes marriage and let's stop before the baby in a carriage. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Self care and ideas to help you live a healthier, happier life. My partner is yet to be financially stable. Which of these is his best personality trait? A. Now, just gotta find someone to propose to me! Not only did she create a juggernaut, starting in 2007 eventually garnering more than 37 million monthly views, often surpassing Gawker itself but she savaged, without apology, both fake allies like The Daily Show and workaday sexism, including disturbingly photoshopped images of womens bodies. Thats for Silicon Valley hagiographies. Image. No one wants to be in a relationship that leads nowhere. Search, watch, and cook every single Tasty recipe and video ever - all in one place! Share the quiz by embedding it on your website or blog. rn. 5. BuzzFeed shares have been trading below $1 for more than a week. 1. Discover unique things to do, places to eat, and sights to see in the best destinations around the world with Bring Me! 12. As subtle as relying on an online HowStuffWorks quiz to tell you how long you should be prepared to wait to be asked one of the most important questions of your life. Quiz: Are You With The Man You Should Marry? The digital media company known for its listicles and quizzes is in crisis mode. He gives hints about it to me all the time. Tell us what you think 53 Comments You knew when you met him there was something different Your Taste In Home Decor Will Reveal Your Personality Type. All Rights Reserved. Data is a real-time snapshot *Data is delayed at least 15 minutes. Limited-Time Deal on Marriage Course. Want to get your very own quizzes and posts featured on BuzzFeeds homepage and app? BuzzFeed reported a net loss of $201 million for 2022 after turning a $26 million profit in 2021. BuzzFeed is shutting down BuzzFeed News because it is not able to turn a profit, according to a memo CEO Jonah Peretti sent to company staff Thursday. 13. Thats because, fear aside, he cant help liking you. Find out more about how we use your personal data in our privacy policy and cookie policy. By the time the Wyoming quiz hit peak virality, Peretti was in close contact with Facebook while Smith, who had come to BuzzFeed from Politico, was brooding about how to attract traffic to political reporting. Ok, so maybe he sorta likes you and fits you in his schedule once in awhile, but it seems as though hed rather hit the bars than hit the chapel. Hearst Magazine Media, Inc. All Rights Reserved. Whether youve been in a relationship for months or years, you might have thought about a future together. Vox Media sold a 20% stake to privately held Penske Media in February for a $100 million capital infusion. C. We would be in class when he would slip me a note saying "meet me in the common room at seven thirty and he would be there standing in his dress robes." The most cinematic treachery in Traffic turns out to have been pulled off not by Perettis traffic apparatus or by Dentons cruelty factory but by the figures who play Igors to their Frankensteins. Right. Obsessed with travel? Right as you finish drooling over wedding magazines and beautiful dresses, check out our save the dates and get ready to shine! "I'd be more concerned with my leadership if I didn't see where the market was heading," he said. Frank is a contributing writer for Cosmopolitan.com, .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}75 Deep Conversation Starters for Any Relationship, What Your Venus Sign Says About Your Relationships, 5 Homemade Lube Options to Try in a Pinch, 60 Sexy Songs That Belong on Your Sex Playlist, A Tale of Hot Breath Play With a Hotter Fireman, Heres How to Do the Eiffel Tower Sex Position, Your Signs Biggest Problem (and How to Fix It), My Mothers Death Made Me Unspeakably Horny, 11 Popular Lesbian Dating Apps to Download Rn, 27 Subtle Signs Your Partner Is in Love With You. It sounds like you two are on the same page when it comes to the future and Reporting on what you care about. If you chose most of the answers on the left, he might be about to propose soon. BuzzFeed currently uses a creator program to distribute partner content for its digital food brand Tasty. Peretti hopes incorporating more artificial intelligence into the company's content will both boost engagement and save the company on cost. Something for everyone interested in hair, makeup, style, and body positivity. 10. The romance, Smith suggests, dampened his personal spikiness and his taste for unalloyed snark. BuzzFeed's actual annual revenue for 2022 was $437 million. When a relationship is serious, it is important to make things move so that the relationship can move forward. A new BuzzFeed quiz is the first in what Director of Product for Quizzes Chris Johanesen said hes hoping will be a series of stunt-y experiments that the publisher Smith stands by his decision to publish it. Updated April 21, 2023 at 3:48 PM ET BuzzFeed is shutting down its Pulitzer Prize-winning news division as part of a 15% reduction in force across the company, BuzzFeed CEO and co-founder Jonah Peretti If youre snooping around looking for a ring, everything can suddenly seem like a sign that youll be posting an I SAID YES!! For now, just enjoy each other's company! Bpropose-rowse through some wedding inspiration and build your Pinterest board with ideas. He knows he wants to be with you, and even makes jokes about funny kids names, but truth be told he is still enjoying some of his bachelor life. "This feels like an inflection point," he said. But is he ready? Fresh out of the M.I.T. Quiz: Where Should We Go On Our Honeymoon? this one could be decisively won. Who knows, maybe a proposal is closer than you think and he just shows it differently. C. Now while some may take the brazen approach and flat-out ask their boyfriend when he's going to get down on one knee, others believe in a more subtle approach. TRAFFIC: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral, by Ben Smith, On Feb. 13, 2014, a bored-at-work BuzzFeed quiz ricocheted around the web: What State Do You Actually Belong In?. We're going to assume that you're in love; otherwise, you wouldn't want to know when the man you've been with will decide to ask you to be his forever. A Division of NBCUniversal. Your Pinterest board has your wedding all planned out, your bridesmaids have been chosen and maybe youve started eyeing your dream gown. 5. He then defines culture as the volume of outrage or the success of a joke. Indignation and laughter. Anticipating a proposal is tricky business. What happens next? WebHow soon do you want him or her to propose? CNBC reported in March last year that investors asked him to shut it down. We hold major institutions accountable and expose wrongdoing. Some of Peretti's predictions seem counterintuitive when considering what the next version of the internet might entail. Hypersexuality Quiz - Are You Hypersexual? "I'm trying to set us up with a better future and align with major trends," Peretti said in an exclusive interview with CNBC. "If it goes lower, I'll really back up the truck.". Something for everyone interested in hair, makeup, style, and body positivity. Check it out! US residents can opt out of "sales" of personal data. Director Denis Villeneuve describes the film as "a war epic action movie." You can check and tweak things a bit so that you can have dinner with them. Still, he has no plans to step down as CEO or sell the company despite the company's 95% loss in value, he said. 7. There are loopholes and conditions. These include Perettis Huffington Post co-founder Breitbart, who went on to create the far-right website Breitbart.com; Benny Johnson, whom Smith hired at BuzzFeed and then fired (for extensive plagiarism) and who now works for the conservative youth group Turning Point USA; and an alt-right stuntman known as Baked Alaska, who quit a job at BuzzFeed to work as a tour manager for the right-wing commentator Milo Yiannopoulos and was convicted of a misdemeanor in the Jan. 6 insurrection. How long have you and your partner been together? Can viral political content ever be valuable political content and vice versa? Reporting on what you care about. BuzzFeed currently uses a creator program to distribute partner content for its digital food brand Tasty. WebWhen Will He Propose Quiz 10 Questions | Total Attempts: 126 Whether youve been in a relationship for months or years, you might have thought about a future together. But no need to worry about it, you can still continue dreaming of your wedding theme and colors. You remember how these quizzes work. Select a party anthem (YMCA), a quality in a dream partner (ravenous) and presto: your spiritual home. Grab Now! Is your boyfriend being secretive because hes shopping for a ring or is he just a shady kind of guy? Plan Your Wedding And We'll Tell You Where The Proposal Will Take Place. Can you imagine your partner being committed to one person forever? Take this quiz to help you figure out the best way to propose to your significant other! How tall is this man of yours? If A. The shares closed Friday at nearly 54 cents, giving the company a market valuation of about $86 million. Here are 13 little clues to let you know if you should start rounding up your wedding party or start that account on Tinder. And lower. Quiz: Which Type Of Favors Should You Give Out At Your Wedding? "I just bought a f---ton of BuzzFeed shares at $6," Bustle Digital Group CEO Bryan Goldberg told CNBC at the end of that first week. WATCH: CNBC's full interview with BuzzFeed CEO Jonah Peretti in 2021 on market debut. BuzzFeed is shutting down BuzzFeed News because it is not able to turn a profit, according to a memo CEO Jonah Peretti sent to company staff Thursday. WebQUIZ: Is He About to Propose? Peretti will try to convince Peretti may have only one more chance to turn his company's fate. By the numbers. Has he been asking questions about your personal style? BuzzFeed's valuation briefly surged past $1.5 billion more than three times the amount Disney offered to buy it a decade earlier, as described in an excerpt from a new book by former BuzzFeed News editor-in-chief Ben Smith. Take this quiz with friends in real time and compare results. That's what led him to shut down BuzzFeed's Pulitzer-winning but money-losing newsroom last week and lay off 180 employees, or 15% of the company's staff. Its stock has fallen 95% since the company went public at $10 a share in December 2021. 1. Shutterfly, Inc. All rights reserved. Take this quiz with friends in real time and compare results. Got a confidential news tip? Therefore, it might have also made you think about when will he propose to you. WebI will take them out on a romantic date, just the two of us. Lauren Forristal. To this point, BuzzFeed's journey as a public company has been a bottomless pit. As a subscriber, you have 10 gift articles to give each month. January 30, 2017. Tiffany blue Peretti, for his part, joined Arianna Huffington, Andrew Breitbart and Kenneth Lerer to start The Huffington Post, which was first conceived as a progressive alternative to The Drudge Report. He might go a bit red, grit his teeth, or stare at you without even realizing what hes doing. A. BuzzFeed's announcement in January that it would begin using AI to help generate quizzes gave BuzzFeed a brief surge in value, with shares jumping 120%. But in Smiths amused telling, what really drained the battery of the Gawker project was that Denton fell in love with Derrence Washington, now his husband. BuzzFeed shares did go lower. What, in the end, did these pioneers of Silicon Alley invent? Written byShutterfly Community Last Updated: Aug 22, 2018. We hold major institutions accountable and expose wrongdoing. "If I do that well, my leadership will be a success. BuzzFeed in its early years was all Disney princesses, cute pets and toxic positivity, while Gawker had put its chips on tabloid-style exposs and spite. At HuffPost, which started as The Huffington Post in 2005, and then BuzzFeed, which joined the scene in 2006, Peretti was directing and redirecting the surges of online influence traffic that he had taught himself how to manipulate as a graduate student at M.I.T. Obsessed with travel? Peretti said he's confident in his leadership abilities and hopes the company's changes in focus will increase share value. - Engagement 101 QUIZ: Is He About to Propose? Give him some time and enjoy your freedom as well! B. 19992020 The advertising market started to sag as interest rates rose and company valuations suffered. BuzzFeed generates most of its sales from digital advertising and what it calls "content revenue," which includes branded quizzes and tapping BuzzFeed's creator program to make sponsored videos. Oh you know, it seems like its always wedding season. Reporting on what you care about. He tries to impress you. Proposing in front of Sleeping Beauty's castle at Disneyland: Orange County Register/ Getty Theyve made all the necessary steps to pop the question, get ready to be a blushing bride in less than three months and make sure your hands are always manicured! Then, the market turned. Content revenue was about $166 million. Self care and ideas to help you live a healthier, happier life. On Feb. 13, 2014, a bored-at-work BuzzFeed quiz ricocheted around the web: We were inventing digital media, he writes of BuzzFeed. Smith finally got his own taste of viral fame in 2017, when he opted, controversially, to publish the so-called Steele dossier, documenting supposed collusion with Russian agents by Donald Trumps 2016 presidential campaign and filled with salacious details about Trumps escapades in Russia. (On April 20, Peretti announced that BuzzFeed would be shutting down its news division, part of a broader downsizing at the company.). 6. Answer these questions honestly and let the result be your guide. In the fourth quarter of last year, advertising revenue fell 27% year-over-year to $50.5 million and content revenue declined 9% to $54 million. Tell us about you and this relationship. How long have you been dating exclusively? Because these two Take this quiz with friends in real time and compare results. 75 Deep Conversation Starters for Any Relationship. For men and women proposing to the Want to get your very own quizzes and posts featured on BuzzFeeds homepage and app? Her most recent book is Magic and Loss: The Internet as Art., TRAFFIC: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral | By Ben Smith | 343 pp. It's fair to question Peretti's decision-making in not shutting down BuzzFeed News earlier, he acknowledged. If youre wondering when or if your partner is going to propose, then take this quiz. Last one, and it's important. Co-founder and Chief Executive Jonah Peretti may be running out of time to alter his company's trajectory.