Love this, love the lads. British presenters Ant and Dec have made their comedic return in the latest installment of their Santander 'Bank of Antandec' campaign. Registered office at Floor 14, 10 York Road, London, SE1 7ND. Ant and Dec are expected to reprise their beloved PJ and Duncan roles in an ad campaign that's set to be a flashback to the nineties. However, YouGov BrandIndex shows that there is still some work to do on consumer perceptions. https://r.search.yahoo.com/_ylt=AwrIAX6nxVJj3f4AGUl3Bwx, Ocean Outdoor UK hires new marketing director, Cat-vertising: 5 purr-fect cat ads that will leave you feline fine, Royal Mail challenges myths and misperceptions around the sustainability of mail, Bear Grylls joins forces with Jack Wolfskin, Nissan unveils star-studded content series Electric Away Days, Channel 4 and Spotify team up to offer music fans personalised recommendations. Registered Number 2294747. Copyright 2022 Centaur Media plc and / or its subsidiaries and licensors. after Ant McPartlin was fined for drink driving. Ant and Dec help fight scammers in latest Santander TV spot Agencies Brands Creative and Campaigns News Video 14th October 2022 Tom West Spanish banking group Santander has unveiled the latest instalment in its playful 'Bank of Antandec' series, but this time with a serious, anti-scammer awareness message. Despite the backlash, some Ant and Dec fans thought the ad was hilarious and came out to defend Santanders campaign. Your email address will not be published. Dan Sherwood, director of marketing at Santander, said: "Seasoned banking CEOs, Ant and Dec, are back on our screens. It has brought real competition to the UK, through its innovative products for retail customers and relationship banking model for UK SMEs. As if they eat Maccies. The ad ends with a message from Santander that, while it cant predict the future like Stan, it can offer customers some certainty with fixed rate mortgages for up to 10 years. Back to School is a collaborative effort between Engine, Sidhu & Simon and Mitre Productions that sees the duo reprise their roles as fictional banking chief executives. Darrell Davy joins the cast of a worldwide hit Netflix series - More info to follow; Pete Picton joins the cast for the UK tour of Catch Me If You Can; Lizzie Wofford joins the cast of a long running West End Musical. Please provide your justification of having the Britains Biggest drink drive fine payee as the face of your new campaign. House 337 executive creative director, Jo Moore added: Fraud and scams are serious stuff, but using the Bank of Antandec as a vehicle, this allows us to deliberately show an entertaining and light-hearted approach from those two cheeky CEOs, which engages consumers, who then get the important, sensible message from Santander. www.santander.co.uk. The average marketer cant determine a brands ethical values, but is best placed of all to see the risks and opportunities of putting them into practice. And the more we let it back in the room, the more funny, famous and memorable it became. They presented us with a really fun creative which we couldnt resist, who would say no to having their own bank brought to life?! The CEOs of the bank of Antandec are back on our screens, this time trying to impart their financial wisdom to children and young adults. Thats a whole different bank. We are in the process of leaving the bank now due to this advert. Honestly a joke., Echoing that sentiment, another said: Im surprised Santander want to associate themselves to someone who has a recent conviction for drink driving. A TikTok-branded campaign featuring Ant and Dec and five creators using the 'Scammer pants' filter will also launch the following week. Meet the Cast of the Santander Commercial. . The technical storage or access that is used exclusively for statistical purposes. At the end of 2018, Banco Santander had EUR 981 billion in customer funds (deposits and mutual funds), 144 million customers, 13,000 branches and 200,000 employees. In another scene, Dec offers up an idea on how to overpay on your mortgage saving money by getting your coffees from an in-bank coffee shop that serves up brews in Barbie-sized mugs. Keith Moor, CMO at Santander commented: We are thrilled to have Ant & Dec on board at this very exciting time for Santander UK. Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. The information contained in our press releases is intended solely for journalists and should not be used by consumers to make financial decisions. Engine has priors leaning into celebrity TV spots for maximum effect, most recently it cast Robert De Niro as a bagel gangster in a spot for Bolton bakers Warburtons. Listen to article Good job whoever pitched and approved this. #BankofAntandec https://t.co/eUq5iEoHBF pic.twitter.com/xdksw5cKjL, Santander UK (@santanderuk) June 3, 2019, Read more: Ant and Dec admit they nearly split last year, Taking to Twitter, one angry customer wrote: This morning I am seriously contemplating changing banks. Best wishes, a Santander customer., Another tweeted: This is taking the pee, isnt it. It is the first ad campaign featuring the pair since Suzuki pulled creative featuring the pair after Ant McPartlin was fined for drink driving. In June, the bank found that 38% of consumers surveyed agreed that the ads made them love the bank more. Questions to ask oneness pentecostal believers 8 jun 2022. Santander UK has agreed a deal with the nations favourites Ant & Dec presenters of Ant & Decs Saturday Night Takeaway, Britains Got Talent and Im a Celebrity Get Me Out of Here! During September, Santander achieved the highest uplift in Ad Awareness of any brand in the UK with a +12.1 rise. Santander really must get rid of them for good. Prince Harry to use coronation trip to his advantage when he returns to the States? What did you think of Santanders Ant and Dec advert? Your email address will not be published. This time is Santander time with its new advert "Stop, Hammer time!" a spot created by the advertising agency House 337 and Merman in consultation with Mitre Studios. Outside of these hours please call 0800 5877708. cast Robert De Niro as a bagel gangster in a spot for Bolton bakers Warburtons. He explains: What were seeing in our staff response is they are really proud of Bank of Antanddec. We are confident that we have done our due diligence on the partnership and although we appreciate that not everyone may be a fan of the duo, the reaction among both the public and our colleagues has been overwhelmingly positive.. Santander's 'Bank of Antanddec' campaign has helped the bank produce its highest ever score for brand love as brand ambassadors Ant and Dec help the bank resonate with customers and boost the business. Despite the shenanigans on display, the campaign supports a more serious anti-fraud message, backing Take Five an organisation that straightforward, impartial advice to help tackle banking fraud. They must really need the money to make such idiots of themselves. Helen Flanagan split: Reason for break-up with Scott Sinclair revealed? The amusing ads have caused industry-leading brand affinity scores, according to Santander, which has signed a multi-year partnership with the Im A Celebrity hosts. The campaign, which features Ant & Decs own bank Antandec a play on the name Santander will focus on how Santander helps customers realise their aspirations, in a light-hearted and engaging way. Sipping from the minuscule cup, one person admits: It even tastes tiny., At the end of the ad, Dec says: No one had really heard of banks before we did it. Ant And Dec Santander Advert Cast. A video of Ant and Dec from ITV on. Some customers have even threatened to leave after seeing the companys new advert, which features the Britains Got Talent presenters discussing the launch of their own bank. Bad move Santander., Many seemed to take issue with the fact that Santander was using Ant, referencing his recent drink driving conviction, as one demanded: Who else did you have on the shortlist? Media EnquiriesMiranda SeymourT: 020 7756 4189M: 07860 857999E:Miranda.seymour@santander.co.ukDeborah LewisT: 020 7756 4212M: 07845 051939E:Deborah.Lewis@santander.co.uk. I think I need a drink now. Ant and Decs hilarious series of adverts for banking giant Santander have continued with a new TV spot that sees them enlist a professional origami expert.In the ad, CEO Dec has an incredible banking brainwave which, with a little help from a new and rather mysterious character, he pitches to fellow banking supremo Ant.Decs big idea is to help customers feel better about their household bills by making them more interesting.And his ingenious way to achieve this incredible feat is by introducing a personal origami master ready for action when those bills arrive through the letter box.After Dec proclaims himself always ready to open the door to new talent, fellow CEO Ant immediately advises him to roll out the service immediately Santander claims that figure is unprecedented in the banking industry. Ant and Dec are reported to have signed a 40million, three-year deal with ITV earlier this year. Spanish banking group Santander has unveiled the latest instalment in its playful Bank of Antandec series, but this time with a serious, anti-scammer awareness message. This made me laugh. However, on Buzz (a balance of whether people have heard positive or negative things about a brand) it has jumped by two points from a score of 0.4 to 2.4 making it sixth in a list of banks behind First Direct, Nationwide and Monzo which tops the chart with a score of 5.9. This high score was replicated when it came to enjoyment, with 54% of people enjoying the ad. What a waste of money, it did not stop scammers taken money out off my account on the 16th October2022. I see Larry the cat is going to get yet another new boss in his life. The new ad for Maccies featuring keith Lemon and Maya Jama for their new Mccrispy. Launching 3 June, the campaign sees the pair rip off the Santander branding and pontificate about their brand values and customer propositions. Martin Lewis skewers Andrew Bridgen over Priti Patels migrant plan, Paul Gambaccini rages at Victoria Derbyshire in BBC row, Michael Schumachers wife in tears as she gives heartbreaking update, Buck Fizzs Jay Aston slams 'friends' she lost over Brexit vote, Naga Munchetty despairs as BBC weatherman recalls 'sad' childhood. When you either read comments on our intranet or speak to people in branches [you can see] its given people a real injection of positivity.. Double bubble for all parties - Santander PLC, I'm a Celebrity Co. Ltd and Ant&Dec Inc. And THE WORST AD [although it might only be showing in our neck of the woods] is definitely the Northern Rail "Do your own thing" abomination that comes on every day during The Chase to spoil my tea (FYI tuna pasta bake today + a couple of glasses of red). The brand is also using staff as micro-influencers, providing them with behind-the-scenes footage and assets to share on their personal media to help them become the brands biggest ambassadors. RBS is hoping to take on digital banking upstarts such as Monzo and Starling with an app-only offering aimed at a younger, less financially savvy audience. How to Recharge Vodafone (Fast and Secure), Frequently asked questions about Virgin Company, Frequently asked questions about Vodafone, Who is the actress in the new sky mobile advert, How much did katy perry get for the just-eat advert, Santander Advert: Meet the Man with Ant and Dec. Scammer Time! sees the famous duo perform a humorous rendition of MCs Hammers U Cant Touch This, replacing the catch phrase Hammer Time with Scammer Time. To the Idiot or Kamikaze Board of Santander who approved this what lessons were learned from the feedback of this one and time to dump that pair of F wits . How are brands celebrating the coronation of King Charles III? Xeim Limited, Registered in England and Wales with number 05243851 Ant & Dec Santander Adverts x.antanddec 151 subscribers Subscribe 59 Share 3.3K views 2 years ago i decided to make a compilation of all of the adverts Ant and Dec have done for. Privacy Policy, Who is the origami expert in the santander advert. The duo, Ant and Dec, have recently been seen in a Santander advert, and with it, they have earned a large paycheck. Santander rebrands as Antandec marking the duos return to TV. Despite the threat of recession, marketers are not powerless to drive growth, as a new video series from the renowned effectiveness expert explains. The ads have also provided commercial success, with Santandars overall score for mortgage preference increasing from 19% to 25% following the campaign launch. Ant and Dec's Santander Advert Paycheck . The man travels across the country looking for ways to save money, and he meets up with Ant and Dec along the way. We are not impressed. 2024 dynasty rookie rankings / athletes having heart attacks 2021 / questions to ask oneness pentecostal believers; Santanders Bank of Antanddec campaign has helped the bank produce its highest ever score for brand love as brand ambassadors Ant and Dec help the bank resonate with customers and boost the business. contacted Santander for comment and the bank responded: We are delighted to have partnered with Ant and Dec who are not only two of the UKs most loved celebrities, but who also appeal to a variety of our different customer audiences. Scammer Time' was published in United Kingdom in October, 2022. Santanders head of marketing delivery, Chris Parker, explains: Financial services is not typically the most sexy or interesting of industries. The campaign, 'Stop! Santander banks new ad campaign sees it face off unexpected sector competition from a new player, Antandec, a copycat brand created by the TV duo. Theyre not straight laced product banking ads.. Dec proclaims himself always ready to "open the door" to new talent, and fellow CEO Ant advises him to roll out the service immediately. As for all the moaning [bleeps] saying @antanddec have sold out, get a grip on reality! wrote one telly fan, adding: We need a bit of humour in our lives. According to research, people start forming money habits between the ages of three and seven, and long-term financial outcomes can be predicted from behaviors in children as young as five. About UsBanco Santander(SAN SM, STD US, BNC LN) is a leading retail and commercial bank, founded in 1857 and headquartered in Spain. This field is for validation purposes and should be left unchanged. Watch the ad again and understand the irony. Registered in England. Another campaign featuring brand regulars Ant and Dec sees Santander took the top spot with biggest rise in its Ad Awareness score of any brand in the UK this month. They claim their logo features a baguette, rather than a flame, saying that until recently they had never heard of the so-called bank in question. A multi-year partnership, the campaign will utilise the banks comprehensive research into its customers to help bring to life the products and services that answer genuine customer needs, while using the comical bank of Antandec and its somewhat less practical product solutions, as an amusing counterpoint. 4 min. Returning in their fictional roles as the CEOs of the Bank of Antandec, the iconic TV personalities help the public to detect scams before falling victim to them through the use of Fraud Detecting Scammer Pants which inflate whenever the wearer receives a scam text. It makes you want to change who you bank with. Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know. The partnership was facilitated by leading talent agency YMU Group. Do we love Ant and Dec? The campaign was developed with support by ENGINE and Carat has planned a fully integrated media approach. How to Recharge Vodafone (Fast and Secure), Frequently asked questions about Virgin Company, Frequently asked questions about Vodafone, Who is the actress in the new sky mobile advert, How much did katy perry get for the just-eat advert. Were not Nike, were not Apple, so seeing that score is almost unprecedented in our industry.. Privacy Policy. At 31 December 2018, the bank has c23,800 employees. Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. The line 'Hammer time' changed to 'Scammer time.' The technical storage or access that is used exclusively for anonymous statistical purposes. The commercial was created to highlight Santanders real-life commitment to helping customers feel better about household bills by giving cashback every month with their 1l2l3 current accounts. Perhaps Peter Sutcliffe had already turned them down?. The campaign, which launched in June 2019, sees celebrities Ant McPartlin and Declan Donnelly launching a copycat bank. Your advert about scams and scammers that appeared on our televisions, which is advertised by two idiots dressed in red trousers. Editorial: 07854 370071 Commercial: 07854 369791, UK: Four Cavendish Square, Marylebone, London, W1G 0PG, 2023 Copyright Marketing Beat. Id encourage anyone with young family members to download the Numbers Game learning packs and to tell friends and family to do the same., Ant and Dec stage press conference to set record straight on rip-off Santander branding.