I often suggest doing a customer focus group to kick things off, to get a better idea of what your customers think of you right now, Barry said. Uber rebranding involved re-designing every aspect of its brand identity. Rebranding doesnt just mean coming up with a new company logo. Think about your current customer base and what type of brand values they are searching for. The rebrand carries through from inside the store to the outside world, including a logo redesign, packaging designs, store remodels, and brand messaging on all advertising and marketingchannels. It was time for the brand to adopt new design styles and trends. As we start this process, wed like to take some time and thank our loyal clients and associates. Who will create the guidelines for colors, fonts, writing and design? After your website has been overhauled with your new brand, apply the rebranding to your LinkedIn page, Facebook Page, Twitter, YouTube Channel, Google+, Instagram, Pinterest. And it focused on fixing what customers didnt like about their products. Nothing on this site constitutes legal advice or gives rise to a solicitor/client relationship. When I click on the online version, the text cuts out, forcing me to swipe left and right to read the content. For the maximum effectiveness, apply wraps to your entire fleet of company vehicles. Use these updated corporate decks for your next presentation [link to new corporate decks]. You can also provide details about any changes that will be made to your products or services. Would love to hear from you! Newsletter readability issues when viewed in the browser. Heres an example of a product launch announcement email: Dear [name]The new [product name] has arrived!What differentiates [product name] is [explain its unique quality and why people might want to buy it].You can purchase [product name] from our online store or Amazon. Many big corporations are still following decades-old brand identity designs, even in a time of rapid digitalization of businesses. Zillion Announces Rebranding, Changes Name To HealthFleet Applying the new brand to every social channel all at once will leave no trace of the familiar brand, which will create frustration and confusion for most customers. Therefore, all stationery must follow proper brand guidelines. The company also made a fun new advert to promote the rebrand with a tagline that says "Just Call Us Dunkin'". Once your logo is introduced, start redesigning the other aspects of your website, such as fonts, color schemes, and even the site's functionality and usability. Why we like this announcement email: Casper highlights the time and effort they put into their soft dog bed. However, you'll still need to field comments and queries from your social media followers. Expect that customers or followers who aren't fans of the rebranding unfollow your brand. "What's the reason for our rebrand?" "How intensive does the rebrand need to be? As you are our valuable customer, we are pleased to announce that on [Date], we are rebranding our [Name/Logo/Sign] as part of our rebranding strategy. Plus, use the helpful PowerPoint Tips & Tricks that can help with formatting issues when creating/converting PowerPoint decks. Launch : By launch day, you should have every detail ready to go. So if necessary, order a new sign that's designed specifically to fit the new logo. Customers and leads will notice it all. Developing a new brand is hard enough, but once you've completed the rebranding, you need to operationalize the new brand. It clearly explains the changes and provides the subscriber with sample content. Give yourself a grace period to get used to the new branding before expecting customers to fully embrace it. Those deep roots give the rebrand meaning, instead of just randomly choosing fonts and colors. The rebrand was successful, with an updated look and feel as well as new messaging: Confidence Becomes You. But be careful. Clearly explain your goals and reasoning for the rebrand, and assure them that the great service theyve already been receiving will continue. Local businesses reach large numbers of people through the advertising on company cars and vans. For that reason, well explain what an announcement email is, how to write one, and show you some announcement email examples so you can see what they look like in action. In some cases, it can be challenging to address leadership changes with all company staff on the spot. You're sure to feel overwhelmed at times. One could argue that this is an edge case. The new name and design were implemented across all agencies, service fleets, and uniforms to maintain a consistent look and feel going into the future. Don't neglect to rebrand your signage! leverage it again and again to the When announcing the rebrand to customers, your business' blog, email announcements, regular mail, social media and press releases can all be effective communication methods. It helps me read faster, take notes and share ideas with my friends quickly. In the letter, you can explain the reasons for the rebrand and how it will benefit your customers. Dunkin Donuts was a well-known brand and everyone knew what they can get from its chain of shops. Also read:7 Effective Email Newsletter Templates and Design Examples. From major changes like your new logo, down to the small aspects such as rounded corners, treat every detail as important. You also want to announce it in phases and not jump to dump it on people slow and steady wins the race, Jones added. Tap into new technologies to show customers you are committed to their needs now and in the future.. Why has Survicate Rebranded? These posts are my attempt to share my observations and learnings from the various marketing communications we receive every day. Rebranding is meant to change public perception of your organization. Jones suggests involving different perspectives at each step in the process. Email announcement examples To help you write an email announcement, consider these examples of announcement emails: Launching a product An email announcement for a company launching a new product may look like this: Soil Soles invites you to get ready for spring with our new sneakers made from 100% recyclable material. Dont forget to personalize and segment the audience. Have you ever wondered how large brands make rebranding announcements to their audience? A Digital Marketing specialist training covers all areas of digital marketing. Give yourself time to adjust. Once youve completed the processes above, its time to announce your rebranding. Sunrise color palettes are palettes developed from colors existing in images of sunrises. By adding movies and LEGO-themed entertainment venues to the franchise, LEGO extended its brand of fun and delight to new areas. We're Excited to Announce that We're Rebranding As valued clients, we're excited to announce that as of January 2017, we're rebranding. Dear [Recipient Name], As you are our valuable customer, we are pleased to announce that on [Date], we are rebranding our [Name/Logo/Sign] as part of our rebranding strategy. For example, you could nudge them to click a link or visit your store. In Barrys words, I cant think of a worse reason to rebrand.. Combining Instagram/TikTok with Namshi and the element of the Stitchfix subscription box. But, with the improvements in the product features and the shift in target audiences, the company wanted people to take them more seriously. When it comes to a marketing campaign, awareness is everything. Email Your Subscribers About The Web Redesign Before Launch. These company announcement email template examples show us how it's done. Some new startups go through different rebranding phases as a habit and a way of generating publicity. Cover that old laptop sticker with the new one included in your Launch Kit. Dominos (of pizza fame) was at a literal loss in 2009 when it held only a 9 percent share of the pizza restaurant market. If you havent led a rebrand before, its probably wise to engage a brand agency or consultant to help guide you through the process and provide an outside perspective and even additional resources.. A new Brand Standards & Usage Guide is being developed to provide the foundation for consistent application of the Company X brand across all media including interface, web, collateral, and promotions. One way to do this is to rebrand. Good Communication is Key According to Matthew Kinsman, CEO at BaseCreate, "Customers who are already loyal to the brand deserve to be informed about the upcoming changes. Its never been easier to compose such an email. To reduce the number of customers that need to be informed of your new brand, it's important to introduce the brand to your prospects and leads via printed materials. Coty had established itself as a luxury brand in the beauty industry. Simply put, the company wanted to go from syncing files to syncing teams. Here are three successful rebranding examples, and a bit about what you can learn from each. Subject: Announcement Regarding Rebranding. Keeping the same email signature long after the rebrand, especially if it contains old logos or information, can be particularly confusing for customers. Make sure the new site is just as (or more) attractive and usable as the old site. On the other, rebranding in digital marketing when done poorly can set you back. It is essential to assure current customers that the new brand is a positive transformation and will not affect the service and commitment that the business has demonstrated thus far.". To avoid alienating loyal customers, tie your new branding to your company origins. Use the included instructions to take you through the conversion process. That can drive customers to the shop to check out the new chairs. Update your email signature so that it better represents Company X. 4. Its now a service that covers everything from food deliveries to large transports. Include attention-grabbing elements, such as images, graphics; they increase engagement. An announcement email is a marketing message that a company sends to its contacts to inform them of recent updates, new product releases, policy changes, or upcoming events. An extended color palette has been created for use in presentations and other corporate materials. Keeping your audience informed will prevent the rebranding from backfiring and causing frustration. Check out this link on your smartphone and youll know what I mean. It was also one of the first companies to use chatbots to take orders via social media, meeting customers where and how they spend their time. Whether you're here for product recommendations, research or career advice, we're happy you're here! Customers develop an attachment to your brand over time; leaving all that behind during a rebrand can backfire. The rebranded C-SPAN included a new logo design with a cleaner typeface. Dunkin Donuts announced its rebrand in 2018 by renaming the company to just Dunkin. Releasing a new feature calls for a great announcement email informing your fans and users of its benefits. Were thrilled to unveil our refreshed brand identity. We're excited to announce that as of July 2019, we are rebranding with a new logo, color scheme, and website. Tie that direction into not only your new design but also the messaging you use across all channels. You can get in touch with him on Twitter. They typically have variations of orange but can include shades of pink, blue, purple, and red. Rebranding efforts shouldnt be rushed. Heres an example of a new feature release announcement email: Hey [name]Our new, improved version of [product name] is now available!We made sure to [provide a brief explanation of how the updated version is unique].Ready to get the upgraded version?Click the button below to download it! These five questions can help you get started. In the fall of 2017, an administrator at George Mason University's law school circulated a confidential memo about a prospective hire. While the company still competed in the product category worldwide it created it, after all. Envato Elements gives you unlimited access to 2 million+ pro design resources, themes, templates, photos, graphics and more. This creates unwanted friction in the experience something that can be easily avoided with some edge-case testing. He is responsible for many facets of the web analytics value chain, from identifying business goals and objectives to developing strategies and translating those into Key Performance Indicators (KPIs). What you need to know to unlock Microsoft PowerShell's full helping people on their way to better health. MailChimp used a fun and friendly approach to promoting the brand. We use software release announcement emails to inform subscribers of a new app or software system release. have decades of experience and While the brand is synonymous with donuts, it no longer requires the actual word donuts to resonate with customers. In the spirit of rebranding, we will continue to commit to our customers and provide the same, or better, level of professionalism you have experienced and we'd like to take the opportunity to thank our loyal customers and business partners for your trust and friendship in business. Striving to maintain the iconic and recognizable mark was a primary goal. Letterheads, envelopes, and business cards are printed on [Insert paper specs here, e.g. Consider acknowledging your company history while updating your look for the 21st century. Get the media involved. By 2016, the company held a 15 percent share of the market and the highest customer loyalty among pizza chains. Be sure to focus on all . Remember, it's important to tell your staff to reflect your company's new brand with pride by being in full uniform and wearing it neatly. But, a complete rebranding was necessary to find the right brand identity. Rob also teaches digital marketing and analytics classes throughout the U.S. and abroad. During that time, Rob has helped a wide range of companies utilize new and emerging technologies to increase sales and profitability. First, it clearly distinguishes the old CVS from the new CVS. If your brand is dealing with negative attention, then perhaps you can focus on how the brand plans to make things right for its customers. Hate it? Dunkin Donuts is another big company with a history that goes back to the 1950s. Introducing Our New Brand The Company X logo and brand has undergone a significant transformation. The rebranded design adopted many modern design styles and trends to make the brand more relevant. That can help you inform the strategy for how to get your brand to where you want it to be.. New business cards are on the way. But the company wanted to be known for more than just donuts. Staff will be clearer on your purpose, vision and values. Our simple drag-and-drop editor allows you to create announcement emails without HTML knowledge and automate the whole process by pushing aside manual tasks. So whether youre just starting or have an established business, weve got you covered. Your Guide to Creating a Small Business Marketing Plan, From COVID-19 to Hurricane Season: Disaster Preparedness for Small Business, 8 Tips to Become a Better Business Storyteller, How to Boost Online Awareness of Your Brand, The Best Text Message Marketing Services of 2023, The Best Email Marketing Services and Survey Software of 2023. And thats exactly what they did in 2018 with a complete brand identity redesign. Not only did the telecom giant upgrade its services, but it also wholly streamlined its business architecture. Installation instructions included! This puts us in the position to be more competitive with current agencies, and offer more capabilities to our clients. Heres an example of a new business announcement newsletter: Dear [name],We are pleased to announce that were expanding due to our remarkable growth and success over the last five years.Well be partnering with organizations that offer death & funeral, birth & maternity, wedding, graduation, and vacation services.Were moving to a new center on 16th Street Mall in Denver, Colorado.We invite you to celebrate with us when opening the shop on 3rd March 2022. [Add CTA button]. Careful planning is essential. reassured that some things will remain constant despite the changes. Make sure to add a clear call-to-action (CTA). We have refreshed our logo to reflect who we are today and to symbolize our future. By conspicuously placing the new colors, logo, and other design elements onto your vehicles, you instantly gain affordable marketing. Tie the rebranding into a fun event like a charity run or family fun day. When a company is well established within its industry and market, the social-media rebranding process needs to be done with care and intelligent timing. [Introduce your app and its function in one sentence]Over the last few months, weve worked hard to improve our products, and we believe that [apps name] will give you a better experience with [brand name].Now, what is [apps name] all about? The brand has even been called the Apple of Toys due to its growth and renewed popularity.. Our Modista App is growing and evolving since we soft launched a few months back, and we felt it is time for a change. Here are five examples of different email templates you can reference when drafting your announcement emails: New business announcement emails allow you to reach out to your existing customer base quickly instead of going live on media sources such as TV ads. Box 238 We will of course continue to execute projects, with the same if not better and fun, brilliance, and professionalism youve come to experience. Even in this digital age, sell sheets and other sales tools play an important role. Here's a sample rebranding announcement that will provide a good starting point for you. Keep your announcement emails brief and go straight to the point. Specialist legal advice should be taken in relation to specific circumstances. Take inspiration from our best brand identity design example. Applying Your New Brand to Your Company Vehicles. Thanks for visiting my blog! Just months earlier . Even though the server responded OK, it is possible the submission was not processed. Explore the meaning of your brand in connection with how customers think, act, and behave in todays world. After our appraisal, were delighted to reward such dedication and hard work.Please, help me welcome and congratulate [name] on his new role.Best regards,[Supervisors signature][companys name]. There you have it. To mark the legacy brands new era, Tupperware did not stray far from its roots, nodding to 70s nostalgia but embracing a clean and modern look. Jones suggests asking the following questions: In this process, consider the different roles required: leadership team, marketing team, design, copywriting, legal and HR, Jones said. Thats why its important to communicate your rebranding in a clear and concise way. Including the logo, website, print publications, posters, and even its brand sounds. As a contributor for Simplilearn, Rob creates expert thought leadership content on a variety of digital marketing and analytics topics. Michelle Barry, founder ofMesmerize Media Consulting, said its important to really think about your company and get a strong understanding of who your company is, what you do better than anyone, and what you want your customers to know about you. A rebrand can be an exciting time for a business, but its important to communicate the changes to your customers. [name] has been promoted to [new job title]. Required fields are marked *, {{#message}}{{{message}}}{{/message}}{{^message}}Your submission failed. If an announcement has been made already about rebranding and your email signature fails to follow suit, customers may be confused about the changes the company is making. The Rebranding: High priced clothing is always going to be attractive to gangs, but Burberry took the initiative in reinventing itself, putting a sexy spin on utility clothing and getting endorsements from well-known and well-liked celebrities. Keep up to date with current events and find out what is trending right now in the market. By 2003, they were strapped for cash and faced crippling debt, falling out of favor with its core customer base children. Gainesville, FL 32606 Who will implement all the new elements (website, signage, collateral, intranet, invoices, etc.) Color provides a strong visual link to our brand identity across a wide range of applications. After careful consideration, we chose a new logo that reflects a more modern look and captures our mission to deliver and bring widespread growth and build a better future for online fashion shopping, The new logo evokes strong feelings of energy and excitement. This sample letter to employees, announcing a new brand, may come in handy. Required fields are marked *. Its customers were already familiar with the shortened version due to the tagline, America Runs on Dunkin.. Gr8 Comeback: 8393 Creative wants to turn ideas into great brands, 8393 Creative Launches Nonprofit Organization to Empower Youth Creative Thinkers, Pure Zen Dentistry Hires 8393 Creative for New Web Design, Von Watts Graphics LLC Sponsors Nikas Village, 4 Marketing Strategies that are Guaranteed to Work, Zero Cost Strategies for Attracting your Targeted Audience, GoDaddy Hacked: 5 Ways to Secure Your WordPress Site. ET. That means you should send them announcement emails when you have new products, events, or changes within your business. Maybe the most significant value that makes our approach to this business significantly different than most, is that you are getting a team, not one person. Remember to enjoy the process, and look forward to the benefits your company will enjoy once the dust has settled and your work is done. Well be having a contest that will award the winners scholarship and training partnership opportunities. Source: Really Good Emails Theyve also used the power of a cute pet (or baby) to attract the readers. In this post, we take a look at some of the best and successful rebranding stories with the main focus on rebranding designs. In case the link is offline, you can download a PDF copy or a full-page screenshot. Don't cram too much information into too small of a space. Dropbox has an iconic logo thats recognized by people around the world. Mohawk Options Crystal White, an eco-conscious paper made from post-consumer waste.]. But when done right, a brand transformation can bring exciting new opportunities for growth. However, the rest of the redesign featured a more colorful approach with weird visuals and animations. Theyre one of the oldest investment firms in India with a rich heritage of 150 years and counting. Here's a sample rebranding announcement that will provide a good starting point for you. This will provide the highest impact for your new brand as your cars and vans are seen throughout your local areas of operation. Youre going to put a lot of heart and work into your rebranding strategy. In this post you'll learn: What an announcement email is and what you should include in one 20 examples of great launch emails (with takeaways) to inspire your own campaigns How to time an automated product launch email . Swift Creek understands the ins Although a refreshed look for the brand was necessary to make the channels more attractive to new audiences. Second, it reinforces the pharmacys new purpose to help customers on their way to better overall health. The redesign introduced new colors to the palette, mainly to represent diversity. In fact, every year, over 30,000 new consumer products are launched, but80% of them fail. Therefore, you should send them announcement emails whenever there are new events, future sales, or personnel changes. An all-out rebranding for a large organisation is an intense activity that requires an immense amount of coordination across multiple teams. At the time, their brand identity was suitable for its purpose. How is it going? Since rebranding should be a slow, calculated process, you cant do everything at once. It wont, and shouldnt be, a fast and easy process. Unlock growth. This post is an example of a rebranding announcement email sent by large corporate brand to its audience. To see weekly updates, on our progress, subscribe to our newsletter. Add a call to action:Encourage readers to take a specific step. Now, they wants to be more than that. We're releasing an updated brand . Sender helps you with all that and much more! across the company. This step's major idea is to strengthen our growth and commitments by helping our customers identify with our brand in the marketplace. Use graphics to make your email more engaging:For example, if your dog food company is launching a new product, you can add the products image to generate excitement. See if your business is eligible for a tax credit of up to $26K per employee! Please contact the developer of this form processor to improve this message. This rebrand put a heart and the word health front and center, to formally mark its transition into a company dedicated to helping people on their way to better health. This was accompanied by a decision, made around the same time, to stop selling nicotine products in its stores. The company also made a fun new advert to promote the rebrand with a tagline that says Just Call Us Dunkin. The company even designed its own font, with support for over 13 different languages, so that the designs can look consistent across all platforms and countries. People subscribe to your email newsletters because they want to know about upcoming events. Be sure to focus on all collateral used by your sales force, such as business cards and any brochures and stationary they may carry. Big news! Dunkin is an example of successful rebranding because it modernizes the experience for customers while staying true to its heritage. What You Can Learn: If you are going to change your name or part of it make sure your customers can still identify with your brand (consider longtime customers as well as new). [Insert brand colors here] serve as our brand's corporate colors for print and electronic applications. The travel company unveiled its rebrand in 2014. Cloud Migration: Tips to Complete a Successful Migration to AWS and Microsoft Azure, The Digital Marketers Guide to Rebranding, 5 Incredible Examples of Successful Rebranding, Professional Certificate Program in Digital Marketing, Advanced Certificate Program in Data Science, Digital Transformation Certification Course, Cloud Architect Certification Training Course, DevOps Engineer Certification Training Course, ITIL 4 Foundation Certification Training Course, AWS Solutions Architect Certification Training Course. Follow the tips below to write a captivating and compelling announcement email: Create clear, concise, and communicative content:Avoid adding elements that can compete for attention with your emails main point. What do they need tomorrow, and what will they expect in five years, ten years, and further? Gaebler Ventures. The national drugstore dropped the Caremark from its brand and replaced it with Health in 2014. When Eircom Irelands largest telecommunications company shortened its name to Eir, it became the largest rebranding in Ireland in the last 20 years. MailChimp is a well-known name in email marketing. We are empowered by these changes and an overwhelming sense of kinship throughout our team, and know that our team of like-minded, determined professionals will continue to enable their customer's success as well as each others success within our industry, and within our team member's chosen fields of specialty. And it helped attract new audiences to the brand. Whenever you're in need of inspiration to write an announcement newsletter or facing the classic writer's block - read this email as an example. Why we like this announcement email: Starbucks updated its app with new features, and the company wanted to encourage customers to use it. As explained above, among the first steps to re-engage inactive contacts is to identify these people and label them with a contact tag. Here are some tips to follow when creating an announcement email: Start with a clear subject line:A clearsubject lineincreases the likelihood of recipients opening your email. Tapping into that potential can bring about powerful results in your rebrand. You can learn more about me here, and email me for any queries or feedback! Show the recipients why the email is important to them:Consider how your announcement email will affect readers when explaining its relevance. The event will kick off at 2 pm.If you want to enroll in this contest, click on the button below, and well email you the promo code. Here are some key things you should know. Apply it in practice with Sender.net - the most cost-effective email marketing solution in the market. Write a blog post discussing why you rebranded. We use cookies on our website to give you the best experience. We appreciate your kind support. Now that weve looked at some announcement email templates lets look at real-life examples for inspiration. Feel free to use any of the above that works for your organization and good luck with the brand rollout! 4. Subject Line: We've got a new lewk Why we love it: The subject line cuts right to the chase. All rights reserved. ), doesnt appear to be responsive.